The tale of: The Fit Foodie

Creating mouth watering recipes and sharing her infectious enthusiasm for health and wellbeing is Sally O’Neil aka The Fit Foodie. The Fit Foodie is bursting with colourful inspiration and ideas for a healthy life complete with food, workout and lifestyle tips.

Moving from the UK to Australia 5 years ago Sally was a self confessed comfort food eater, living off a diet of supermarket ready-meals and not-so-healthy treats. Moving to Sydney proved to be a huge influence for Sally who overhauled her eating habits, subsequently losing 14kg and discovering a passion for whole foods. When Sally’s partner complained that she kept losing her new healthy recipes on scraps of paper, he suggested she record her new creations online to share with friends and family – The Fit Foodie was born.

Tell us a little bit about The Fit Foodie and how you became a health & fitness influencer?

I started blogging at around 5 years ago – initially sharing healthy recipes with my mum back in the UK. I had lost 14 kilos without dieting, but just swapping ingredients in her traditional recipes for healthier versions. The site took off, as did my Instagram. I quit my office job 2 years ago and now work as an influencer, recipe developer, food stylist, photographer and magazine columnist.

What is your favourite meal to cook at home?

Crispy skinned salmon with steamed greens and preserved lemon, followed by an awesome seasonal Crumble.

How do you stay fit while travelling?

Finding gyms for a few days can be difficult whilst your travelling, especially if they’re membership-only or there’s a language barrier to overcome. I break my usual routine of daily gym visits and opt to walk everywhere I go, rather than taking public transport. Not only do you submerse yourself in the culture of the place, but you find hidden back streets and cool spots you couldn’t have found on transport.

Where is your favourite place in the whole wide world?

Wow that’s a hard one. I would say wherever the people I love are, but they’re so spread out! For a holiday destination, probably wandering the cobbled streets of Paris taking photos, or exploring temples and ceramic stores in Kyoto.

If you could give one piece of advice to someone wanting to start their own business, what would that be?

Connect with other people who work in the same industry. There are so many pointers, tips and tricks that have saved me hours and dollars that i have received from people doing similar things to me. Likewise I share my mistakes so that others don’t follow the same path. It’s amazing what knowledge people will share if you simply ask.

Who inspires you?

So many people offer me inspiration, but mainly friends whom I have met via instagram that I have become incredibly close with. They are all girl bosses themselves, and share their successes and failures to inspire and motivate those around them. Sarah (@spoonful_of_sarah) is a business mogul. Sash (@tastefulytash) is a creative genius and manages social media for my brand @fit_mixes. Lee @fitnessinthecity_ is a wonderful mother, friend and business juggler. Reece @herbnerdreece is one of my besties, and we often talk about our books to give each other pointers and support. Finally Sneh @cookrepublic always inspires me with her incredible food imagery.

What has been your biggest achievement to date?

Landing a book deal in 2017 was an incredible achievement for me. I was found on LinkedIn (of all places) by my publishers. The release of Love Move Eat was such a huge achievement for me because I chose to shoot and style the entire book myself, in my one-bedroom apartment in the city. It took months of planning, prop shopping, and watching YouTube videos on photography to really nail it. I’m so happy with the outcome – the images in there are some of my all-time favourites.

What does balance mean to you?

Being smart about food choices wherever possible, and enjoying movement every day. That doesn’t mean cutting out whole food groups, or not enjoying a treat every once in a while. I tried that a few years ago and it only made me crave more food. Instead, when I enjoy a treat, I really savour it and can look forward to the next one knowing it isn’t too far away.

Describe your typical day in a life:


Snooze my alarm a few times before hopping out of bed to hit the gym. Guilty!


60 minutes of free-weights, yoga or cardio at my favourite local workout spot. I love Fitness First, Body Mind Life and UpCycle in Potts Point, depending on how I want to move my body that day.


Time to eat breakfast (usually oats and berries) and crack on with urgent emails.


A photoshoot with an online publication who want to profile me and my home studio. I’ve only been here 6 months, but am totally in love with the space. Its light, bright, and full of green plants.


Lunch! Most likely a salad with salmon, tuna, chicken or smoked oysters with some healthy fat like nuts or avocado. Don’t forget the lemon and Himalayan salt.


Time to pack orders for my brand Fit Mixes and schedule a social media post or two for The Fit Foodie.


Time to edit some food photos from yesterday’s shoot and send them to the client. I love this part!


Time for a quick game of basketball at my local courts to shake off some energy, then home to prep dinner. Veggies and lean protein with olive oil, plus a few squares of dark chocolate to finish.

SALLY in a flash:

Coffee or tea? Coffee – Almond Latte please!

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On your bedside table we’ll find: A plant – my house is filled with them. You’ll also find my best friend’s new book The Happy Gut – all about Gut Health from Reece Carter. Admittedly there’s also a cold cup of tea, and dozens of other books I’d promised I would read, but haven’t quite gotten around to.

Favourite flowers: Orchids

Book you are currently reading: Trust Funnel – Brian G Johnson

Signature scent:  Classique, Jean Paul Gaultier.

5 can’t-live-without handbag contents: iPhone, Fit Mixes Protein Balls, Liquid stevia (for coffees!), Mobile charging pack and Jurlique Rose Lipbalm


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