We as consumers are becoming more and more conscious of our purchasing decisions, tending to favour brands who value the environment and sustainability. According to experts, Australia has a packaging problem with 21.7 million tons of waste each year end up in landfill and the $500 billion per year global beauty industry relies heavily on their plastic packaging.
However, brands like the cult favourite Burt’s Bees are attempting to combat the plastic problem by implementing recycling programs with a charitable twist! Burt’s Bees have trimmed unnecessary packaging from their products, some by as much as 50%, to ensure consumers are being as environmentally friendly as possible. Time to help them out and save the birds, bees and trees…
Since 2010, Burt’s Bees has been committed to a zero waste to landfill policy, so in the manufacturing process, not a single piece of garbage goes to waste. In partnership with TerraCycle® – a world leader in the collection and repurposing of complex waste – Burt’s Bees have created the Burt’s Bees Recycle On Us program. Since the Recycle On Us program has started, over 37,229 Burt’s Bees products have been diverted from landfill in the US since March 2018 and Australia’s launch is the next step in the brand’s sustainability efforts.
“Sustainability is one of the core values of Burt’s Bees. Australians who enjoy Burt’s Bees products can now help the planet by recycling their typically non-recyclable packages and we’re very excited to be taking this next step to help preserve our planet for generations to come.” explained Joy Delis, ANZ Marketing Director, Burt’s Bees Australia and New Zealand.
“The equivalent of a garbage truck of plastic enters our ocean each minute. If no action is taken, this will double by 2030. Businesses play an important role in addressing marine plastic pollution. By reducing the amount of plastic used and designing products so that they can be recycled is incredibly important to prevent plastic ending up in landfills and our oceans.” said Katina Day, No Plastic in Nature Policy Manager, World Wildlife Fund.
So how can you get involved in Australia?
Australian consumers can collect their Burt’s Bees products and packaging, and through the partnership with TerraCycle, ship their collections free of charge, earning donations for the school charity of their choice at the same time! Globally, more than $45 million has been raised for school’s and charities through TerraCycle’s free recycling programs.
To recycle in this program, Australians simply visit www.terracycle.com.au to sign up and join the program, then start collecting Burt’s Bees items in any available cardboard box. Once full, you can download a free shipping label from your TerraCycle account, stick it onto the box of waste and drop it off at the nearest post office, free of charge!
TerraCycle will then sort, shred, and melt the items down into plastic pellets to be used as an alternative in the manufacture of new products such as garden beds, park benches and even playgrounds.
To learn more and join the Burt’s Bees Recycle On Us program, visit www.terracycle.com.au.