With the rising impact of fast fashion, body image issues and the changing world of how we purchase fashion, we’re seeing many brands reconsider their impacts on the world and consumers. We have compiled a hot list of some our favourite Australian brands pivoting and changing the industry.
Vegan leather handbag brand A_C has unveiled an innovative fourth collection and announced it will be moving to a more sustainable ‘on demand’ business model. Titled ‘Sankalpa’ the range is made from Sileather®, a 100% recyclable fabric that originates from the Silica Sand family, as well as Desserto cactus leather. Last year, A_C was the first brand in Australia to work with Desserto, an award-winning plant-based leather alternative derived from the cactus plant ‘Nopal’, or ‘Prickly Pear’ as it is most commonly known. While Sileather® is not a new innovation in textiles, its use within the fashion industry is, with A_C leading its entrance to the market.
Sustainable made-to-order womenswear label Eloïse Panetta has released a capsule collection
of just three beautiful handcrafted pieces. The first drop from the ‘In Bloom’ collection includes a
botanical silk tee, linen skirt and silk cami dress, with more styles and exclusive one-of-a-kind
prints to be released over summer. Each piece is transformed by a botanical dyeing process,
where flower petals are used to dye the fabric and then artfully stitched together in Eloïse’s Sydney studio, situated adjacent to her retail store at The Rocks.
A Sydney based made to order label recently releasing their “Anew” collection of iconic customisable silk and linen slip dresses, skirts and camis available in sizes four to 22 in an array of mood-boosting hues like sunshine yellow, bright green and lavender, with a number of customisation options – a choice of five necklines, two back designs, four strap styles and three different hem lines, of which the length can be further customised according to height and preference.
Natalija’s ‘fit for you’ customisation offering gives the customer freedom of choice and allows for them not to be pigeon-holed or defined by their body size. This inspires body confidence and encourages a positive shopping experience. Currently, nine out of ten customers choose to customise when ordering from Natalija, ensuring a better fit. The brand is proud of their ethos hoping in the future this becomes norm and not the niche.
Founded in 2020 by Melbourne-based fashion designer and passionate change-maker Tessa Carroll, The Common Good Company uses fashion as a platform to engage, educate and empower people that there is not only a better way to consume but a better way to produce on t-shirt at a time.
TCGCo has developed its own 100% recycled material composed of 60% recycled preconsumer cotton and 40% recycled polyester to eliminate the unnecessary waste, water use, land use and pollution that is typically involved with the production of yarns made from virgin materials.
Pre-consumer cotton is the cotton waste that is found on the cutting room floors and the raw material from recycled polyester comes from single-use plastic objects like water bottles. Choosing a TCGCo t-shirt saves 2700 litres of water, 170gms of textile waste and 4.5 plastic water bottles from landfill.
Bed Threads the sheik homewares brand was created after founder Genevieve Rosen-Biller struggled to find luxurious French Flax Linen without the luxury price tag of $500+. Bed Threads’ philosophy centres around providing luxurious 100% French Flax Linen bedding that’s comfortable to sleep in (whether it’s scorching or freezing), looks good and is accessible to everyone. What makes it that much better is that the linen becomes softer and more comfortable with wear, resulting in customers loving and keeping their sheets for longer.